Promoting all forms of poetry on new media

Poetry readings can take place anywhere - coffeehouses, college auditoriums, concert venues, public places or even in someone's courtyard. Regardless of the venue, poetic symposium is an literal event.

Mushaira is a term in Urdu used to describe an event also called as mehfil in local parlance. it is a poetic symposium where poets gather to perform their works. A mushaira is popularly belived as beloved part of the culture of Indian Subcontinent but in fact has a worldwide following wherever descendants of Indian orgin have settled. A Mushaira is greatly admired by participants as a forum for free self-expression.

A mushaira can have various forms of poetry like Doha, Geet, Gazal, Nazm etc. One of the best form of Mushaira is ‘bait bazi' - a game using urdu poetry. Traditionally, the ghazal is the specific poetic form employed, either recited or sung, but other forms of poetry, recitation and song may be allowed also. The poetry is often humorous in nature. Invited guest poets will usually be seated behind a long table at the front of the room, with often the most admired of them seated in the centre. One person will host the mushaira, inviting each poet to come and perform. However, the form is relatively free, and anyone can come forward and ask to perform. The host usually lets the most admired poet present be the last to perform.

Ghazal originated in Iran in the 10th century A.D. It grew from the Persian qasida, which in verse form had come to Iran from Arabia. The ghazal came to India with the advent and extension of the Muslim influence from the 12th century onwards. The Moghuls brought along with them Iranian culture and civilization, including Iranian poetry and literature. When Persian gave way to Urdu as the language of poetry and culture in India, the ghazal, the fruit of Indo-Iranian culture, found its opportunity to grow and develop.

Emerging technologies and existing new media promise to provide ever more powerful opportunities for audiences to access poetry. Untill now access to books for everyone was through library but with New Media has provided access to all varieties literal art to everyone with access to technology. It began with devices like Sony Reader and lateron saw a sharp rise in use of the Kindle and subsequently iPhone which has now increased the use of e-book.

Ehsaas Entertainment provides a platform to promote artists work on new and emerging media and have expertise in promoting their work worldwide through technology.