Organise Mushaira Worldwide

Mushairas (or poetic expositions) are today held in metropolitan areas worldwide. In the late 19th Century and the beginning of the 20th century, mushaira was the only avenue of entertainment and creativity in the upper classes. With the advent of social media, various forums have emerged on internet which promotes hindi/urdu poetry/shayeri.
Ehsaas Entertainment promotes this form of art on social media. Ehsaas Entertainment helps Publishers, social forums and societies in providing professionally managed services to promote artists.

Urdu poetry thrives across globe and have an appreciable following in Indian Subcontinent and European Union specially UK where Indian Subcontinent origin population loves listening to mushaira. Writers from Pakistan, Bangladesh, India and even Canada and the US participate in these mushairas.

Ghazals is the most popular form of Urdu poetry. Indian films and many private albums popularise Ghazals worldwide. A Ghazal  is a set of couplets or sher, which is sung as a short song. It is just a musical recitation of a poem. It said to have originated as early as in 10th century Persian poetry and is highly influenced by Arabic and Persian forms of literature. Ghazals are written prominently in Urdu but many Ghazals have been composed in Hindi as well.

Nazm is another popular form of Urdu poetry. Nazm in Urdu language is basically a form of poetry that has a smooth flow of rhyme and rhythm and is written in verses. These verses are usually in continuity to maintain a flow of thought, unlike Ghazals, in which verses have their independent meaning and can portray feelings independently without depending on the next of verses. According to wikipedia Azmatullah Khan (1887-1923) is believed to have introduced this format to Urdu Literature. One favorite topic of writing a nazm is love. Love can be called the central theme of Urdu poetry.

Ehsaas Entertainment provides a platform to all artists to display their art form globally through existing, new and emerging media networks. It also helps organising mushaira's in cities all over the world. Ehsaas Entertainment helps creating quality content and promotes it on various entertainment channels.